MOTIVASI & KEBUTUHAN - Consumer Behavior

NEED and WANTS

Motivasi

“Motivation can be describe as driving force within individual that impels them to action. This driving force can produced by stated of tension, which exist as the result of unfulfilled need”. (Schiffman and Kanuk)

MODEL MOTIVASI 

KEBUTUHAN

 Innate Needs
 Acquired Needs

Teori Kebutuhan (ABRAHAM MASLOW) Hierarchy of Needs

MOTIVASI  dan STRATEGI PEMASARAN
 Dua aplikasi penting dari teori Motivasi :

- Segmentasi
- Positioning